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Typeform

Typeform

Overview

What is Typeform?

Typeform is online form and survey software, focused on high-quality visuals and user experience. Users can create surveys, registration forms, tests & quizzes, contests, tutorials, shopping carts, and contact forms, without needing to write code. Typeform offers freemium plan pricing.…

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Recent Reviews

TrustRadius Insights

Typeform has found widespread use across various departments and industries as a versatile tool for data collection and survey …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 16 features
  • Multiple question types (44)
    9.3
    93%
  • Themes (44)
    8.1
    81%
  • Custom logo/branding (42)
    8.1
    81%
  • Survey templates (42)
    7.3
    73%
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Pricing

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Essentials

$30

Cloud
*Per Month

Professional

$35

Cloud
*Per Month

Premium

$59

Cloud
*Per Month

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Calculator Typeform -Demo

YouTube

Create Lead Generation Form Typeform | Typeform Tutorial | How to create Typeform | Typeform Demo

YouTube

Workspace Dashboard Typeform | Demo

YouTube

Reverse ETL automation with Typeform, Marketo, BigQuery, and Slack

YouTube

Notification Option Typeform | With Demo

YouTube

Typeform Example Market Research Survey

YouTube
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Features

Survey Format & Appearance

Features related to the type, look & feel of surveys.

7.8
Avg 7.8

Survey Content

Features related to the content (media, question types, answer types, etc) of surveys.

8.3
Avg 8.6

Survey Logic

Features related to survey flow, or the logic that directs survey question order.

9.1
Avg 8.3

Survey Reporting & Analytics

Features related to reporting & analytics for survey results.

8.3
Avg 8.3

Survey Administration & Security

Features related to administration & security for survey tools and data.

3.1
Avg 8.4

Survey Distribution

Features related to the distribution of surveys.

5
Avg 8.1
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Product Details

What is Typeform?

Typeform is online form and survey software, focused on high-quality visuals and user experience. Users can create surveys, registration forms, tests & quizzes, contests, tutorials, shopping carts, and contact forms, without needing to write code.
Typeform offers freemium plan pricing. Their basic plan is free for one user; their Pro plan in $35/month for one user (includes logic jump, respondent notifications, calculator, custom thank you screen, hidden fields, payment fields, and 2GB file storage); their Pro+ plan is $70/month for three users (also includes team collaboration, white-labelled typeforms, priority support, and 4GB file storage).

Typeform Videos

How you ask is important
In this Software Unboxing, we demo Typeform. Walking through the steps of taking a template to functional form, this tutorial is a great introduction to Typeform.

Typeform Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

(171)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Typeform has found widespread use across various departments and industries as a versatile tool for data collection and survey administration. Users have utilized Typeform for a range of purposes, including conducting surveys, gathering feedback, and collecting customer reviews. The software has been commended for its user-friendly interface and customizable forms that match company branding, simplifying the data collection process.

Typeform has proven to be particularly valuable in content marketing teams, allowing them to gather insights and recognize pain points through easy and efficient data collection. It has also been widely used in customer success and marketing departments to collect and analyze feedback from SaaS product customers. The software's logic mapping capabilities have made it an ideal choice for conducting large-scale surveys and research, tailoring questions based on respondents' previous answers. Furthermore, Typeform has been praised for its design and layout options, providing a more enjoyable survey experience compared to other platforms like Google Forms.

In addition, Typeform has been employed in various industries such as education, non-profit organizations, event planning, customer engagement, and partner programs. Whether it is building online applications for a non-profit trade school or administrating surveys to qualify job applicants, Typeform has proven to be a time-saving solution that collects data as a whole rather than individually. The ability to add logic jumps within the survey process allows users to customize the experience based on respondents' actions. Integration with CRM systems like HubSpot further enhances the form experience for users by streamlining marketing requests.

While many users have praised the features and capabilities of Typeform, there have been occasional complaints about the customer support provided by the platform. Some users have reported slow response times and problems with problem analysis. Additionally, changes to Typeform's plans have prompted concerns among users about potential issues. Despite these criticisms, Typeform remains a popular choice for individuals and businesses seeking a user-friendly and customizable tool for their data collection needs.

Calculator tool: Users have found the calculator tool in Typeform to be extremely helpful for incorporating complex calculations into their forms, with multiple reviewers praising its functionality and versatility.

Compatibility across devices: Reviewers appreciate that Typeform is compatible with modern web browsers and ensures a seamless user experience across different platforms. This feature has been mentioned by several users as a key advantage of the software.

Integration capabilities: Many users have praised the integration options in Typeform, particularly with products like Zapier and Intercom, which allow for streamlined workflows and automation. These integrations have been described as flexible and time-saving by multiple reviewers.

Confusing User Interface: Some users have found the user interface of Typeform to be confusing and not intuitive, particularly when creating forms or navigating through the platform. They feel that a more streamlined and user-friendly interface would greatly enhance their experience.

Limited Customization Options: Multiple users have mentioned that they find the customization options in Typeform to be limited. This makes it difficult for them to create surveys or forms beyond the provided question options, limiting their ability to gather specific information from respondents.

Lack of Integration with Popular Services: One user has expressed dissatisfaction with Typeform's lack of integration with popular services other than Zapier. They believe that having more native integration options would make it easier for companies to connect Typeform with their existing tools and systems.

Users have made several recommendations for Typeform based on their experiences. Firstly, many users suggest integrating Typeform with Slack as it enhances collaboration and data sharing within teams. Secondly, Typeform is highly recommended as a free and user-friendly alternative to SurveyMonkey. Users appreciate the better overall user experience offered by Typeform. Lastly, users recommend Typeform for its ability to handle large volumes of surveys and collect a large number of responses. It is particularly praised for its customization options and suitability for quickly gathering data.

Attribute Ratings

Reviews

(1-25 of 26)
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Score 9 out of 10
Vetted Review
Verified User
Incentivized
We were using it to collect additional information from people interested in our courses. We were able to do so in a way that didn't hit them with all of the questions on one screen and instead presented them with one question at a time. Due to the integration with our CRM, we were able to filter respondents into separate email sequences to follow-up on some of their responses.
  • Presents questions one at a time.
  • Provides an eye pleasing platform for submitting information.
  • Integrates with my CRM for further follow-up.
  • Initially, it was difficult to figure out how to use the endings to drive respondents to different URL's based on their response to a particular question.
  • The integration with my CRM was easy to set up, but each time I needed to make changes, I had to delete the integration, then re-connect it, and then re-apply the tags for each response.
It is good for initial prospect questions, but I wouldn't recommend it for a full-on survey. It would also work well to get feedback after a seminar or online course.
Tom Mulhern | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Typeform in every department of our company. From our marketing department using it to create forms for use by customers to our sales department using it capture leads. We have also used it as a part of various social media contests and give-aways to capture user contact information and contest submissions. Another use of Typeform is for internal communications and questionnaires to our staff.
  • Surveys
  • Quizzes
  • Integrations/plugins
  • More flexibility for design of forms
  • Better user analytics
  • Organization of Workspaces
Typeform has transformed the way we interact with our clients and retrieve valuable feedback from them. It is the best option for building contact forms because it makes it fun and interactive to fill out forms, instead of a chore. Typeform is valuable for any sized organization and allows companies to interact directly with customers with quizzes and forms.
Score 1 out of 10
Vetted Review
Verified User
[I believe] they have poor customer support [and that they] randomly keep changing plans. [I feel] their refund policy is also pathetic. [In my opinion,] there are much better options outside; use them instead of using Typeform. [In my experience,] it, first of all, takes more than 24 hours to even get [the] first response from support teams, and then there [is a lot of] back and forth due to their poor logical ability to analyze problems. [I] strongly feel that their support staff need training on attitude and data analysis.
  • Good marketing for [what I feel is] their poor product.
  • [They need to] hire better customer support.
  • [They need to work on] training customer [support] staff.
  • [They need to provide the] right analytical tools [to their staff so that they can] answer customers.
  • [They need to work on the] heavy fees charged to their customers.
[I feel] it is a pathetic tool [and] do not recommend using them.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Typeform has been a great addition to our company. We are always focusing on giving our users the best experience possible and with Typeform we believe we can even with surveys. Gone are the days of the dated old Google Forms and people seem to be engaging more with the new forms of filling out surveys which Typeform delivers on.
  • Reliable
  • User experience
  • Engaging
  • Surveys
  • Pricing
  • Templates
  • Data
Typeform is good for startups and companies with new product launches where you want to engage the audience with fun and engaging surveys. No one wants to do surveys these days, especially for free. So the user experience must be top class for people to want to engage in the process.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I use it for validating ideas and capturing user sentiment around a particular feature or user flow. The feature may be an existing one or one that will be introduced. I have also used it to capture leads based on the answers for a startup. And lastly I have used it for capturing customer reviews about the products I sell and how to improve them.
  • The beautiful presentation of the forms is second to none
  • Very customizable with logic features
  • Easy to share results
  • Easy to find previous typeforms
  • Intuitive interface
  • The icon menu can be confusing at first; I'd rather have text and icons
  • The limit of responses on the basic plan
  • Embedding issues in certain mail providers
A scenario that Typeform is best suited to is when surveying buckets of customers or users with different attributes. Typeform allows for logic pathways to question those customer buckets differently. And all of this is done with a single form instead of creating and sending out multiple forms. That allows the convenience of going through all the results in one place as well. The ability to customize the form through the use of variables means I can use the answer from one question in another question in the same form. Very useful for using names.

Typeform is less appropriate when you need heat map or key tracking metrics.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Typeform has helped us in getting real-time customer surveys, NPS scores and so much more. A total game changer tool, but mostly I love the UI/ UX of it and its super-easy and quick to use, which makes it even better. Its like Canva - where you can just [drag], drop and your beautiful survey form is ready. Literally anyone can make beautiful and most importantly engaging survey forms. If you are evaluating, I would tell you, its way better than [SurveryMonkey] and similar competitors. Just go for it!
  • Super-easy to use and create beautiful forms
  • Love the sleek UI/UX
  • Simple drag, drop and create feature
  • Support can be improved a bit, but overall good product
Typeform is best suited for -
a) Product marketing teams - who want to know their product market fit, check NPS regularly or do some customer surveys about new feature launch/ check excitement about already launched feature
b) Marketing teams - who want to get real time customer feedbacks

Internally, also HR teams can use it for - employee engagements or planning events
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Typeform to manage everything from customer surveys and NPS collection to internal processes. Typeform makes it easy to create beautiful, intuitive ways of sharing information. We love how Typeform's team continually improves the product and have seen them introduce some exciting and really helpful features over the last three years.
  • Integration with HubSpot for automatic response routing
  • Incredibly intuitive, beautiful design.
  • Simple to build and deploy.
  • Greater form customization, though I understand that by giving users more control, that might impede overall intuitiveness from a respondent's standpoint.
  • Better reporting and data export.
  • Logic jump is great, but the way it's designed could be clearer—I wish there was a way to see an indent of the questions that would only be asked under certain conditions within the preview itself, not just the form map.
Typeform is perfect for both internal and external response collection. Though the tool might not be as robust for larger contexts as some other available solutions, I think the unique approach to question flow and beautiful design really do help to increase completion rates. So far, we haven't found a problem where we couldn't use Typeform as the solution.
Jamie Drahos | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We are using Typeform for several solutions in our Learning & Development department. We have used it as a survey tool, information/recommendation form, quiz, etc. It is a modern online form builder that works on any device and is affordable. It is simple to use but has several advanced features to build more complex forms if that's what you need. We have also used it as part of an automation for our training intake process for new requests that come in across our Americas division.
  • The calculator tool allows you to use numerical formulas to create logic within your form for specific behavior.
  • Compatible with modern web browsers for both building a form and publishing, allowing it to work and look good on any device.
  • Integration with products like Zapier allow you to use it as part of a larger automation in your company.
  • Visually pleasing designs with use of themes, images and video to match your branding.
  • Quizzes can be accomplished using the calculator tool and branching, but it would be nice to have it as a default form type so it could be more easily built.
  • Would be nice to see the system have more options for default messaging/email confirmations tied to specific forms.
  • Although the integration with Zapier is expansive, some companies may want more native integration with other popular services instead of using a third party solution.
I believe that Typeform is the best solution on the market for custom web forms, surveys, and more. The opportunities are really endless when you think about how forms can be used in a company - lead generation, user engagement surveys, training quiz, idea generation, etc. The information you collect can then be manipulated or sent to another service to automate processes within the organization.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Typeform is mainly used in my department for event registration (typically small private dinners). We've also experimented in using it as a digital component in 1:few direct mail campaigns, where we link to a form through a QR code or short link.
  • Ease of use - the simplicity of the form builder makes it easy to create beautiful forms.
  • Form filling experience - forms are simple and engaging for the person filling them out.
  • I don't think event registration forms are a primary use case, but I wish the features supporting the use case were more robust. I'd like to include a zoomable map to show event location, and wish there was an easier way to create an "add to calendar" attached to a calendar event. I've found a workaround for the latter but it's clunky.
  • I turn off Typeform branding when I build a new form, but even still, I wish the Typeform branding was less apparent. When sharing a link via Slack or social media, the image and text that appears is an ad for Typeform and doesn't relate to the information you're trying to collect. (It's a Typeform-branded image accompanied by the text "Turn data collection into an experience with Typeform. Create beautiful online forms, surveys, quizzes, and so much more. Try it for FREE.(40 kB)".
My team is barely scratching the surface on Typeform's functionality. We almost exclusively use it for invite-only event registration, and don't embed any forms on our website. The form builder is extremely easy to use and doesn't require coding knowledge to make beautiful forms.
Matthew Gardner | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Typeform both internally and externally. Externally, our customer success team uses it to collect information from our partners before we get to the implementation stage to learn about their training process and product configuration. Inside our org we use Typeform to share information on deals closed to both Accounts Receivable and to customer success. Marketing has also used it to collect webinar registrations (in combination with Zapier).
  • Data collection
  • Low price
  • Collaboration
  • Logic Flows
  • Good user experience
  • No training
  • Sharing
  • Customization
  • Plug in/API access
Typeform is amazing for any type of data collection. We have used it successfully for:

  • Employee surveys
  • Customer information collection
  • Potential customer surveys
  • Swag order collection (i.e. size, address)
  • Internal sharing as part of pass off processes
  • Webinar registrations
I wish it had a native API or plug-ins that were easy to use but it works well with Zapier.
January 08, 2020

Love this service!

Score 9 out of 10
Vetted Review
Verified User
Incentivized
We currently use Typeform in a couple of different areas in our organization. We use it for our partner program for a quick and easy way to submit orders. We also use it in our customer experience department for training aspects to provide a seamless transition between materials. Typeform overall is an extremely easy system to use.
  • Provides great templates to use.
  • You have the ability to build from scratch with a multitude of options.
  • The branching can be difficult to understand at the start.
  • There are almost too many options.
Typeform is very well suited for training and simple forms of all sorts. It works nicely in a training system to allow for a clean, technical look that works well for visual aesthetics. The flow of the program is very smooth and easy to understand the first time you use the service.
Kate Marshall | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Typeform is ideal for the design-minded person. It offers design and layout options that Google Forms just doesn't provide and makes actually taking the survey fun for the user. As a company that greatly cares about branding, design, and user-friendliness, Typeform is the solution that makes the most sense in those interests.
  • Design.
  • Layout.
  • Ease of use.
  • Overwhelming options.
Use Typeform if you care about your survey feeling like your brand! If you care more about quickly executing an internal survey, use Google Forms.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Typeform was being used across the organization. We used this primarily for surveys to solicit feedback from donors and volunteers to improve our offerings and communication. Having these surveys informed our decisions as we planned from year to year to know we were improving and addressing concerns.
  • Usability
  • Surveys
  • Support
  • Filter logic redirects externally
  • More customizations
  • Pricing
Typeform is best suited for surveys in my opinion. However, there are numerous other avenues where you could use it. We didn’t want to use it for payments or anything - just soliciting feedback.
Ogochukwu Obiajulu Onyema | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Typeform is a very Important tool for my department because it makes the collection of data very easy and efficient. Content Marketing is a core part of growing a business in this current age and Typeform has been proven to be an effective tool in helping us get Insights on the areas people need help with. A popular business problem is knowing the right content strategy to deploy, with the data collected from our community via Typeform, we are able to recognize their pain points and find ways to bring them utmost value via the content and also courses that we provide.
  • Valuable surveys
  • Data collection at scale
  • Great Analytics
  • I believe that the pricing structure needs work. Even though entry level is free, $35 a month can be a bit tasking for some businesses that are just starting out. I believe that an Intermediate level is needed.
  • I also believe that more Templates are needed in the admin section as most people might struggle with setting up for the first time.
Typeform is well suited for surveys, whether you are trying to get the views of your existing customer based on some company-related issues or you are scouting for new areas to delve into. The feedback it helps you gather is powerful and it can guide you in the decision-making process
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Typeform with our clients to help them build and create better surveys. We also use Typeform to create surveys for our target audience, clients, and team members. Typeform is a fantastic tool to source information quickly and efficiently. It is used across all departments for our clients, as any team can use it to source relevant information.
  • The user experience is very friendly. It's easy to get started and to start creating forms.
  • Templates. Typeform has many templates to help save time and create ideas.
  • The Basic package has many options and integrations to get form builders started.
  • The Typeform branding is only removed at the Pro+ ($70 per month level).
  • The option to edit the URL.
  • Team members can only be invited at the $70 per month level. By charging a lower price, Typeform might get users to add more team members as opposed to using once account per business/team etc.
If you want to collect information, Typeform is your go-to tool. Information collected may relate to: Lead Generation, Customer Feedback, Client Registration, Expenses, Online Contact Us form among many others. Due to Typeforms integration via Zapier (From the free plan upwards) and the possibility to create APIs. The possible scenarios to collect information are endless.
Dr Olivier Becherel - Leadership and Executive Coaching | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I use it to run surveys and send questionnaires to clients for them to fill in prior to our coaching sessions. Once the questionnaire is completed, they get the answers straight into their inbox. In addition, I can customize the forms to match ymy company branding and feel. It simplifies the collection of data.
  • Customization for forms with many options for data entry.
  • Nice look and simple to use.
  • Automatic email data to choosen email address.
  • Simple and very easy to use.
  • Could offer more options for data entry.
  • Graphic representation of data.
A simple way to collect information from clients that is convenient, easy to use, and nice looking. Makes running surveys easy. Can be used to collect any kind of data and there is a wide range of templates that can be customized at will. I highly recommend this tool if you need to collect data from customers or clients. Typeform is a simple effective online tool to do that.
Dave Becker | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Typeform on our internal blog to conduct employee surveys and gather information across departments. It's an easy way to gather information without having to code anything, and we can get it set up quickly so we can add a new form each week with our weekly blogs. We have the Pro Plan, so we can collect an unlimited number of responses each month which allows us to ask whatever questions we choose.
  • Creating a form is really easy, no knowledge of coding is needed.
  • I like how you can navigate almost their entire website using only your keyboard. I think it shows new users that the forms you create can be navigated just as easily.
  • The ability to create a custom Thank You screen is great too. It allows your users to feel like this form was created specifically for them by you, not just generated online.
  • The pricing structure is a little steep, especially for the Pro+ plan. It would be nice if they had an a la carte option because there are some features we are paying for that we will never use.
  • When creating forms, sometimes the cursor will inexplicably leave the field you are typing in and leave you with incomplete sentences.
  • Even though we are paying for our use, we still have the Typeform branding on our forms, which I think should be removed once you upgrade from the basic plan.
If you are looking to collect information from your customers, employees, website visitors, etc. Typeform is a great tool to have. The forms are easy to create and easy to fill out, and you don't need to worry about coding. Just copy the embed code and paste it where you want it.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Typeform was being used by our Sales, Marketing & Product Team to obtain user feedback both on the service aspects as well as product features. While Typeform offers extensive capabilities, it was too much for our needs, especially once we started using Pipedrive which comes with its own form builder. Typeform was used when we used Salesforce and had to be integrated with Zapier - the connection sometimes broke.
  • User-friendly
  • Accessibility
  • Free version
  • Pricing for paid version is quite high
  • UI is over-complicated for most basic users
Typeform is well suited for those who will use Typeform a lot in their job and are able to dedicate time to learning the advanced features/customization options. It's less appropriate for someone who's wearing a few hats and needs a basic form to capture lead information or product feature requests/survey.
Bethany Chan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Our Customer Success and Marketing departments use Typeform frequently to collect feedback from our SaaS product customer base. Our CSMs utilize it strongly, as it's proved to be an effective tool to both collect and analyze feedback and then turn it into actionable insight or share it with the rest of our company or even our customers. It was a rough start finding a survey tool to fit all of our needs, and we originally turned to other tools, but after giving Typeform a try we can definitely say that we're very happy with its functionality and the vision/direction Typeform's moving towards as a business.
  • Working in Typeform is automatic and intuitive. It's easy to find the surveys we're looking for and to manage or edit them (duplicating, creating, removing surveys, as well as putting them in folders). I didn't have to "learn" how to use it; when creating a new survey, the app just flows in a way that you know what the next step is and how to get there. The appearance of the app is clean and beautiful, without losing the details you need to customize.
  • Like I said above, while Typeform is simple and automatic, it doesn't skimp out on all the customization and tweaks you need to create a fitting survey for your exact use case. They have a wide selection of custom questions you can ask in your survey (from a simple 'Yes/No' to an 'Opinion Scale' to even payment collection) and many different settings for those questions (make it required, add a description/image/video, etc.).
  • You can also customize the look and feel of each individual Typeform, and save each appearance as a template setting to use again! This has really helped us make Typeform our own by adding our own branding to it.
  • Typeform makes it so easy for users to respond to surveys. They have a clean, beautiful experience that flows and no one has issues submitting responses. Typeform has an Intercom integration, which is perfect as we use Intercom with our customers, so it's easy to just issue a Typeform survey with our in-app chat to get quick and numerous responses.
  • I would love to see improved integrations of Typeform with the other tools that we use. While Typeform's in-app chat integration with Intercom is great, it doesn't cover ALL of our use cases with issuing surveys, and we'd really like to see support for email surveys that are easy and quick for recipients to submit without additional hassle.
  • We will always welcome additional insights/analytics provided with the feedback results that come in for our Typeforms. The more presentable they are, the more we can use them for internal and external use. Typeform just recently added a 'Stories' beta that caters to this so we're excited to see what more they'll be doing with it.
  • While most of our team is pretty tech savvy and very independently figures out new technology, starting out with creating a first Typeform survey may be more challenging with other less technological teams, as their creator is very conservative with real estate and uses icons instead of titles for links (though you can mouse over the menu to see the title of an item).
Typeform is very appropriate for small-to-medium business teams collecting several hundred survey responses. I'm not sure how viewing responses would work for the enterprise account. As mentioned in the points of improvement, currently issuing Typeforms via email is limited - you have to start with an opinion scale and its integrations with email campaign managers are also limited.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Typeform across our whole organization, but primarily for customer engagement. We'll send surveys or quizzes to our audience for engagement purposes, not so much for email capture or the like. We may use it at a tradeshow as part of a prize giveaway (with scoring for quizzes) or maybe as a yearly survey to our entire email base to try and get an idea of what our audience wants.
  • Visually appealing. Even though it's become more popular these days, I think Typeform still looks better than most form software available.
  • Smart. With easy logic jumping and calculations, you can do some cool things.
  • Integrations. To follow the conversion funnel you need integration between systems and Typeform has enough to get the job done (with a little IFTT or Zapier support along the way).
  • Embedding on other web pages isn't the smoothest UX yet. There are times when the user is forced to scroll when the viewport has plenty of room and other quirks like that.
  • Typeform may need to start offering more visual customization soon. Typeform was really cool when most people had never seen it before, but it's getting so popular it needs something else to stand out.
Typeform works well for longer, multipage surveys and forms. If you need to have a long form and are having problems with people completing them, Typeform might help.
If you are primarily having your audience use very short forms (1-3 questions) I bet you'd be able to find a faster form for users to complete.
Jared DeLong | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We're currently using Typeform to gather feedback/data from our current customers for marketing purposes and I'm personally using it for new customers prior to them starting the onboarding process. Rather than waiting to find out answers to basic questions during our initial meeting, we use Typeform to gather that data beforehand to better utilize our time with our customers.
  • I love how easy and fun it is to create a form. Adding various fields is so simple and they have a robust variety of fields to choose from.
  • Typeform's design is a fresh take on forms. Google Forms needs an update bad because Typeform is such a better experience. Also, you can create jump logic to send registrants to certain questions based on their answers to other questions.
  • Not only are the forms wonderful, but they definitely have the users in mind. You can easily create a customized notification email to be sent to anyone you choose, which is beneficial for our team. Also, the overall data and results abilities are great.
  • When I first signed up with Typeform, I wasn't taken through any type of setup flow or cues. It would have been nice to have that during the setup process with me being a new user.
  • They're templates are great, but I do wish they had a few more to choose from.
  • It'd be nice if you could redirect a registrant to a certain page based on an answer to one of their questions. I looked into doing this, but do not believe it's possible yet.
If you're looking for a very simple, modern looking form then Typeform is a great solution. Also, if you're looking for a form with conditional logic, then I would highly consider this product. It allows us to use the same form for all of our customers regardless of their background. Their results data and their email notification customization has been superb too.
Jared Evers | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We started using it for marketing (various questions to our customers to develop better marketing strategy). Lately, we've started using surveys in the onboarding process. Typeform solves the same issue across the board: a way to facilitate surveys in ways that have a brilliant design, are simple to create, and easy to review.
  • Easy designer that makes creating a good-looking survey really straightforward.
  • Powerful abilities, such as logic jumps and calculations.
  • Great reporting, viewable in very uncomplicated ways.
  • Different visualizations for reports built in.
  • Better layout for viewing of all created projects.
Amazing whenever a survey is needed. May be less appropriate when someone wants it to feel secure. I have no questions as to Typeform's actual security, but if someone wants to feel more secure, the approachable feel of Typeform makes it seem less secure. But again, I have full confidence it is secure.
April 20, 2018

Typeform Review

John Draginis | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
The Typeform platform is being used across the organization at Cartegraph. However, we use it for four main areas: gathering customer satisfaction data, gathering initial project data for small market configurations, marketing style surveys, and administering quizzes and tests. Typeform has been a great platform because of its flexibility and the wonderful user experience it offers for the admin and the end-user. Although we have had some hiccups with it in the two years we have used it, the platform has and continues to improve immensely with each "release." They utilize a continuous release model, which I love because there are days I'll log in and have immediate access to multiple new features.
  • UX for the admin and the end-users
  • Survey response insights to understand how end-users are interacting with the system
  • Simple integrations through Zapier
  • Hidden Fields
  • Logic Jumps
  • Better response analytics within the platform, versus having to dump responses into Excel
  • More integration options to create and add new records in Salesforce or other CRM platforms.
  • Added functionality when utilizing the platform for building tests/quizzes. Particularly saving as you go, timing options, and a more robust calculator function. I understand this isn't their core though so I understand why they have not invested a lot here. We were able to make do with the functionality they have to administer an admin test.
Typeform is great for any data collection use case, simple transactions, and administering basic quizzes. Typeform is not so great for administering complex tests or quizzes.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
While we use Typeform at our company in a variety of ways, we don't generally use it for our forms. Rather, it's one of the tools we use to create interactive content marketing pieces. In some cases, we embed Typeform on our landing pages or blog to quickly create polls. We have created internal surveys to collect input from our employees about certain questions, as well as external client-facing surveys. And we've used it on occasion to make quizzes with the scoring/calculator functionality. It's simply an attractive, easy-to-use, light and dynamic way to collect information for a variety of uses from internal and external customers and prospects.
  • Easily customizable (within certain limits) -- embeds nicely on landing pages, easy to format with our brand colors.
  • A wide variety of question styles makes it useful to collect information in a variety of ways, from open-ended short- and long-form questions, to rating scales, to yes/no questions, to multiple choice, and so on. Quite a few different options.
  • Typeform's logic makes it easy to branch our forms/surveys based on question answers.
  • The ability to collect information, then serve up those answers in follow-up questions, is one of Typeform's strengths -- including the user's name, for instance.
  • Light and fast. Give it a try - you'll see what I mean.
  • The scoring functionality could be a little more robust.
  • While Typeform touts the ability to create quizzes and calculators (and it's true, it can), there are other tools out there for such uses that may be better suited to such tasks. The calculator functionality seems a bit limited (especially for content marketing purposes), and for quiz functionality, you might be better off with a dedicated quizzing tool.
  • Typeform's look is attractive -- but it's always pretty recognizable as a Typeform. Customization beyond images, colors, etc. lags behind some of the more robust (and far more expensive) interactive marketing tools out there.
Great for collecting information in a personal, informal way. Simple surveys, quick opinion polls, yes/no questions -- it excels at these. It makes it easy to embed additional elements such as videos and images, and the interactive experiences can function well either as standalone landing pages, or be easily embedded on a separate landing page.

As mentioned earlier, Typeform doesn't appear to work as well for quizzes or calculators, especially for users who might be looking for an out-of-the-box, turnkey solution.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We have been using Typeform on a small scale to test it out as a survey platform for our needs. Most often it's been used internally for team and employee surveys, with plans to start using it for larger scale forms as well. We have also recommended it to some of our clients as an option for managing their surveys.
  • Typeform creates beautiful forms that look great and provide a wonderful UX.
  • Typeform works well for stand-alone forms. Filling out the form is a full-page experience in itself.
  • Typeform makes complex forms look very simple by showing users only what's relevant to them right now.
  • Typeform doesn't seem to work very well for companies who want more traditionally-structured web forms that many B2B clients might desire to look more like actual physical (paper) forms.
  • Typeform does embed nicely into other sites, but it does not look or work like a normal form you'd see on a site. It sometimes resembles an advertisement on the page.
  • If your form relies on users remembering their answers to previous questions, users might find themselves losing their place and having to go back and forth between the questions to look up their past answers. It usually works best for forms with questions that don't require that level of memory about previous answers.
Typeform is suited perfectly for B2C-style, stand-alone surveys or questionnaires. It's suited perfectly for people who want a beautiful form but don't need it to exactly match their brand or existing website.

It's not as appropriate for large B2B surveys, forms that require you to reference past answers in later questions, or forms that are meant to resemble paper forms.
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